Our Story

The Perfect Parcel

Our Story

My name is Madeleine and I'm from Melbourne, Australia. Married to a very tall husband. Mummy to a beautiful baby boy and have a dog called Ted.

The idea of The Perfect Parcel came about when I was pregnant with my son. I was inspired by all these amazing stores I found on Instagram of Australian brands that sold unique products for babies and kids.

I wanted others to see how good these up and coming brands were and thought it was time to come up with a different way to sell these products. I love gift wrapping and have always loved opening the front door to a parcel of goodies. Who doesn't?! So I thought why not incorporate both and have everything done for people. The gift, the packaging and the delivery.

And that is how The Perfect Parcel came about.